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Edit and Customize a Property Website

Edit copy, photos, sections, design, and language before publishing.

 

Use the Property Website editor to update copy, photos, sections, and appearance while viewing the real website design. Your work remains a private draft until you publish it.

Note: The website editor requires a desktop or laptop. On mobile devices, ApplyDesign shows an advisory instead of the full editor.

Understand the editor

The editor has three main areas:

  • Top toolbar — save status, device preview, undo, redo, history, photos, preview, and publish.
  • Sections panel — section order and visibility.
  • Website canvas — the selected template and controls for the active section.

Select a section in the list or click it on the canvas. It becomes active in both places.

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Know when your work is saved

Most edits appear on the canvas immediately and save in the background.

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  • Saved — the latest draft is stored.
  • Saving… — a recent change is being stored.
  • Updating AI copy… — a rewrite or language update is still running. You can continue editing.
  • Couldn't save · Retry — the latest change was not stored. Retry before leaving or publishing.
  • AI update failed · Retry — the existing draft is safe, but the requested AI update failed.
Important: Do not close the page while it says Couldn't save.

Edit each section

Click a section to show the actions supported by its template.

Section
Common actions
Hero
Choose the main photo, rewrite its copy, adjust image position, or change the overlay.
Overview
Edit or rewrite the heading and description.
Property facts
Update price, beds, baths, property type, year, area, and open houses.
Photo stories
Edit story text and highlights, change individual photos, or rewrite all story copy.
Highlights
Add, remove, and reorder factual selling points.
Gallery
Choose and reorder listing photos.
Video tour / 3D tour
Set the source, or keep the section hidden until it is ready.
Location map
Review the location and choose the permitted address display.
Agents
Edit public agent profiles and inquiry-recipient details.
Contact
Review the inquiry form and contact presentation.

The Footer is required and always remains at the end of the website.


Add, hide, and reorder sections

To hide an optional section, use its eye control or select Hide on the canvas. Its information is retained.

To restore it:

  1. Select Add section.
  1. Choose the hidden section.
  1. Add any required source, such as a video URL.

Drag sections in the Sections panel, or use their move controls, to change the page order. The Hero and Footer cannot be removed.

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Rewrite content with AI

Rewrite changes only the selected content area. For example, rewriting Photo stories replaces their titles and descriptions but keeps their selected photos and leaves every other section unchanged.

ApplyDesign asks for confirmation before replacing manual copy. The current version remains visible until the replacement is ready.

Tip: Use Rewrite for a fresh version of a complete section. Edit the field directly when you only need to change a sentence.

Preview the website

Use the device buttons to review Desktop, Tablet, and Phone layouts. Device orientation and zoom affect only the editor preview, not the published website.


MLS Preview

Use MLS Preview to review an MLS-friendly version of the website. This view hides or simplifies elements that aren’t intended for MLS contexts (for example, certain interactive or promotional elements), while keeping the core listing presentation intact.


Undo and restore changes

Use Undo or Ctrl+Z for recent session changes. Use Redo or Ctrl+Shift+Z to reapply them.

Edit history also lists published versions. Restoring one copies it into the draft and publishes it as a new version. Earlier versions remain in history.

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Section types and how to edit each one

Every website is built from the same set of sections. The template decides how a section looks; the sections below decide what it says. Select a section in the Sections panel or click it on the canvas, and its toolbar shows only the actions that section supports. There are two ways to change a section:

  • Type on the canvas — headlines, descriptions, fact values, highlights, story copy, and agent details can be edited in place.
  • Section toolbar — opens the dialog or popover for that section: photos, details, form settings, and so on.

When you add a section that has nothing to show yet — a video with no source, a tour with no link — the editor opens its setup immediately, because the section would otherwise publish empty.

Hero

The opening photo, address, and primary call to action. Always first, and cannot be hidden or removed.

  • Photo — choose the main image from the website’s photos. You can also set it from Gallery with Set hero.
  • Position — horizontal and vertical sliders (0–100%) set the focal point, so the subject stays visible when the photo is cropped. It updates live and is saved with the version.
  • Overlay — shade strength from 0 to 70%, for legible text over a bright photo.
  • Rewrite — a new AI eyebrow, headline, and subheadline. Nothing else changes.
  • On the canvas — edit the eyebrow, headline, and subheadline directly.

Property facts

The listing details buyers scan first.

  • Details — website title (up to 500 characters), price display, price, bedrooms, bathrooms, area, lot size, year built, and property type. Leave a fact blank to hide it from the strip. Changes save automatically.
  • Price display — Exact price, From price, Contact for price, or Hide price. The price field is disabled for the last two.
  • Open houses — up to 12 entries, each with a start, an optional end, a format (In person or Virtual), and an optional note up to 200 characters. Times are the property’s local clock, so a 2pm open house publishes as 2pm wherever the house is. Entries that have already finished stop appearing the next time you publish.
  • On the canvas — edit bedrooms, bathrooms, area, lot size, year built, and property type in place.

Overview

The summary of the property and what makes it distinctive.

  • Edit content — headline (up to 120 characters) and description. A blank line starts a new paragraph. Clearing a field brings the AI-written copy back.
  • Details — the same property-facts dialog, for the values this section quotes.
  • Rewrite — a fresh AI headline and description for this section only.
  • On the canvas — the description accepts bold, italics, links, and bulleted or numbered lists.

Highlights

The factual selling points. Until you change something here, the list is curated automatically from the listing.

  • Manage features — the section heading (up to 80 characters), then up to 30 highlights. Each has a label (up to 160 characters) and an optional description (up to 300) shown beneath it. Reorder with the arrows, or remove a row.
  • Add item — adds an empty highlight, ready to type into.
  • An empty list hides the section’s list, and the section stays unfinished until at least one highlight has text.
  • On the canvas — edit any label or description in place.

Photo stories

Guided, room-by-room stories: one photo with its own headline and copy.

  • Manage photo stories — up to 3 stories. Each has a title, a description, up to 3 highlights, Change photo, and Rewrite copy for that story alone.
  • Remove keeps the story’s copy, so Restore brings it back intact and the remaining stories keep their numbering.
  • Rewrite photo stories replaces every story’s title and description and keeps the chosen photos.
  • The section needs at least one story to publish as more than an empty shell.

Gallery

The full photo collection.

  • Photos — click a photo to include it in the lightbox, and mark the ones you want as preview tiles in the page grid. How many preview tiles a design can seat varies — most take four, some take two or three — and the dialog shows the limit for the current design.
  • Preview tiles appear in the grid; every other gallery photo opens under View all.
  • Set hero promotes a photo to the Hero section from here.
  • Until you pick anything the gallery is automatic: every photo, with the first few as preview tiles. Your first click makes that list explicit.
  • A photo that is still uploading has no stable ID yet and cannot join the gallery.

Video tour

  • Source — either a YouTube / Vimeo embed, where you choose the provider and paste the video ID, or an Upload.
  • Upload — an MP4 or MOV up to 500 MB. The upload resumes if it is interrupted, and the status line tracks it: uploading, then processing, then updating the preview. Once an uploaded video is attached, the embed option is unavailable until you remove it.
  • The section only renders with a usable source, so keep it hidden until the video is ready.

3D tour

  • Tour link — an HTTPS Matterport or Kuula URL. Other hosts are deliberately not saved, and the field says so. The state line reads Ready — the tour embeds full-width once the link is accepted.
  • Keep the section hidden until the tour is live.

Location map

  • Privacy — three choices: Exact address shows the full address and a pin, Approximate area shows the neighborhood only with the address on request, and Hidden leaves the map off the site.

Agents

The listing agents, their public details, and where inquiries go.

  • Edit agent — headshot (upload, replace, or remove), full name, role, brokerage, phone, license number, public email, and lead recipient email. The lead recipient is where that agent’s inquiries are delivered; it is not shown on the website.
  • Add agent — a website can list two agents. With two on the site the action becomes Remove co-agent, and the co-agent’s own dialog offers Make primary and Remove agent.
  • Every website needs at least one agent with a name.
  • On the canvas — edit an agent’s name, brokerage, phone, and public email in place.

Contact

The inquiry form and its copy.

  • Header action — the label of the primary button in the website header (up to 40 characters; leave it blank for the template’s own wording) and its destination: contact form, photo gallery, or 3D tour. If the chosen destination is hidden or unavailable, the button opens the contact form.
  • Contact form — headline, intro text, form title, submit button label, consent text, success message, and the lead recipient address.
  • The form ships with Name and Email required, Phone and Message optional, and a required consent checkbox.
  • Every inquiry goes to the lead recipient, so the section stays unfinished until that address is valid.
  • On the canvas — edit the headline, intro, form title, field labels, consent text, and submit label in place.

Footer

Brokerage, copyright, and required legal details. Always last, always on.

  • On the canvas — edit the brokerage or brand name and the copyright line on a branded website, and the legal or equal-housing disclaimer on both branded and MLS versions.

Working across sections

  • Add section lists everything currently hidden, with a one-line description of what each one does. If everything is already on the site, it says so.
  • Refresh AI copy, in the same menu, regenerates all AI-written copy from your latest saved details. Copy you wrote by hand is left alone.
  • Drag a section in the panel, or use its move controls, to reorder the page. Hero stays first and Footer stays last.
  • Photos in the top toolbar manages the website’s photo pool: up to 50 photos, uploaded as JPEG, PNG, or WebP up to 10 MB each, or picked from your render library. AI vision analysis covers the first 40 photos over the website’s lifetime; every photo publishes either way, using its caption and alt text.
  • Changing the website language regenerates AI and system copy in the new language. Copy you typed yourself is preserved and marked with the language it was written in, so you can translate those fields individually. The live website is unchanged until you publish.
 
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